Andrew is the Founder of Diametrical, a Strategic Analytics Consultancy. He has over a decade of experience in media analytics and his expertise includes marketing mix modelling, media optimisation, segmentation and market analysis. 

 

This pod is packed with nuggets of golden insight as Andrew talks to us on his work with JP Castlin (and their argument over mint sauce), the state of analytics in media, data problems in The Long and the Short of it, murky metrics on Facebook, why ROI stinks, Christopher Nolan, Franz Ferdinand, Ferrari, and lots more.

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Follow Andrew on Twitter 

Check out Diametrical 

And enjoy his Marketing Week articles  

ROI is Dead: Now Bury It by Tim Ambler  

If Russ Ackoff had given a TED Talk video 

 

Remember, JP is offering Call to Action listeners the Castlin Manifesto for nothing. Just email [email protected] and ask nicely.

 

How to Measure Anything by Douglas W. Hubbard  

Management F-laws by Russel L. Ackoff & Herbert J. Addison 

Everything Is Obvious: Once You Know the Answer by Duncan J. Watts  

The Mind is Flat by Nick Chater  

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