WHAT IS SOCIAL SELLING TO YOU?

This episode starts off with Marki and Collin discussing the value of consistency in any channel you use when selling. Marki then posed a question for Collin on his thoughts on what is social selling. Collin explains that social selling should be treated as an inbound channel rather than an outbound one and breaks down how adding value comes into play with it. Find out more in this latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

COLLIN: IT’S ALL ABOUT THE MINDSET

“The actions and activities that you do are a result of your mindset and how you approach it.”

COLLIN: CONTRIBUTION, INSTEAD OF SEEKING ATTENTION

“You got to shift to what can I contribute? What can I give to the platform to a community, it's a long game, again, most people will give up before they start to see results because they're gonna throw their hands up.”

COLLIN: WHAT SOCIAL SELLING IS MEANT TO BE

“I like to think of social media as more of an inbound channel, not an outbound channel. A lot of people are treating social like an outbound channel, which is connecting with everybody, sending automated messages, and doing all that stuff. I'm not some big anti-tech automation type of person, but there's a right way to do it, and it's about building relationships on the channels. It's adding value to an audience and community that you build up.”

Connect with Marki
Marki Lemons | National Association of REALTORS ®

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