GTM Made Simple

563. How Phononic Used Terminus To Reap Huge ABM Success


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For today’s episode of the Flip My Funnel podcast, we spoke with Daniel Englebretson, Director of Integrated Marketing at Phononic.

In this show, Daniel and I talked about how Phononic used Terminus to reap ABM success.

Here’s what we’re unpacking today:

  • Can Your Demand Generation Be Too Successful?
  • Account Based Marketing Proves Its Worth
  • How They Did It
  • Blogging Strategy Changed
  • Selling the Sales Department on ABM
  • Keeping It Fresh
  • Too Much Success

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GTM Made SimpleBy Sangram Vajre

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