Taking the leap from journalism photography to wedding photography isn't an easy feat, but if you're going to make the jump, the best way to do it is to land in a (brand) position that you've planned for!

In episode 565 of The Bokeh Podcast, we sit down for a brand consultation with Alex MacNaughton on how to create a wedding photography business with affordable pricing in mind. Listen in to hear advice on branding, marketing, creating a website, and many more facets of a photography business, plus amazing resources to get started!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Alex's Photography Background (6:36)

What drew Alex into wanting to shoot weddings (14:07)

Thoughts on reaching financial goals without becoming burned out (20:51)

Brand Positioning of Competition (24:36)

Brand Position Statement (29:55)

Pricing (33:43)

Post Process Services (38:08)

Website and SEO (44:00)

Marketing (54:32)

1. Google Performance Max

2. Facebook and Instagram

Workflow (1:06:37)

- CRMs

- Calendly

- Google Suite

Links:

https://www.charitywater.org

alexmacnaughton.com

instagram.com/alexmacnaughton

keywordseverywhere.com

pic-time.com

wordpress.com

flothemes.com

squarespace.com

nathanholritz.com

yoast.com

Episode 432: SEO for Photographers - Corey Potter & Dylan Howell

Episode 511: UX and SEO for Higher Website Conversions - Julia Bocchese

Episode 535: A Fresh Approach on SEO Tactics – Feuza Reis

calendly.com

CRM Article: blog.bloom.io