It always amazes me when old things make a comeback. 

Whether it’s the music you liked when you were a kid, questionable fashion choices (how many times are bell-bottoms coming back?) or 80’s-nostalgia-fueled Netflix shows.

And it’s happening in marketing, too, where the next big thing in B2B goes all the way back to the beginning of online marketing: the email newsletter.

In today’s episode, Ryan Deiss, CEO of DigitalMarketer and competent juggler, explains why the email newsletter is having a renaissance right now — and how we can add it to our toolset. 

Here’s what we’re unpacking today:

• How email is making a comeback
• How cool new strategies can get stale fast
• Why inbound is better than outbound for newsletters
• Why is the newsletter coming back now?
• Why you should treat your members like part of the family

This post is based on a podcast with Ryan Deiss. If you’d like to listen to the full episode, you can check it out here and below.

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