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567. 4 Keys to Successful Marketing-SDR Orchestration
Account-based marketing is a pretty limiting (and even misleading) term.
The truth is, marketing is only a portion if the story. The real goal is account-based everything.
Sales. Exec team. Product. And of course, marketing.
The whole organization should be aligned to go after the same high-value targets, otherwise those beautiful ABM campaigns won’t succeed.
The most important alignment for orchestrating a killer campaign is, naturally, sales and marketing.
There are 4 keys to orchestrating a marketing-SDR campaign, but it all starts with getting the whole organization to collaborate successfully. In this episode, we talked with Craig Rosenberg to discuss how to do just that.
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Join Sangram's "Becoming Intentional" newsletter, read by over 10,000 leaders, for a 1-minute read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.
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By Sangram Vajre
4.9
164164 ratings
Account-based marketing is a pretty limiting (and even misleading) term.
The truth is, marketing is only a portion if the story. The real goal is account-based everything.
Sales. Exec team. Product. And of course, marketing.
The whole organization should be aligned to go after the same high-value targets, otherwise those beautiful ABM campaigns won’t succeed.
The most important alignment for orchestrating a killer campaign is, naturally, sales and marketing.
There are 4 keys to orchestrating a marketing-SDR campaign, but it all starts with getting the whole organization to collaborate successfully. In this episode, we talked with Craig Rosenberg to discuss how to do just that.
------
Join Sangram's "Becoming Intentional" newsletter, read by over 10,000 leaders, for a 1-minute read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.