In this podcast Don and Gerry pull apart the psychology of spending money, specifically what choosing an experience like a safari over stuff says about who you actually are.

They work through why money can buy happiness but only up to the point where basic needs are met, the difference between happiness and contentment, and why chasing something is neurologically more satisfying than having it.

Gerry brings in biophilia to explain why Africa hits differently, and why a safari's uncertainty, patience and hardship does more for your head than a passive beach holiday ever will.

The episode lands on one clear idea: you're not buying nine days in the bush, you're buying ten months of anticipation and memories people are still talking about a decade later.

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