Owning a business is really tough. We can all agree on that. Whether you’re a solo PT, or own a chain of gyms, this game is hard.

And yet so many business owners Dan mentors and works with seem determined to make it even harder.

Here are the five things you'll learn from this episode of The Business of Fitness Podcast to make business easier:

1. Why starting with a problem, not an idea, leads to better business outcomes.
2. The importance of targeting clients without barriers to your service.
3. How hustle culture can mislead you into effort without impact.
4. Real-life examples of businesses solving client needs effectively.
5. Ways to assess if your effort aligns with your business’s priorities.