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October 02, 201257: Big Ideas and why do so few brand have them?9 minutesPlayDavid Ogilvy wrote in 1983 only 1 in 100 ads had a big idea. Has anything changed?...moreShareView all episodesBy Gary Bembridge522 ratingsOctober 02, 201257: Big Ideas and why do so few brand have them?9 minutesPlayDavid Ogilvy wrote in 1983 only 1 in 100 ads had a big idea. Has anything changed?...more
October 02, 201257: Big Ideas and why do so few brand have them?9 minutesPlayDavid Ogilvy wrote in 1983 only 1 in 100 ads had a big idea. Has anything changed?...more