Getting into your readers heads can be difficult - especially considering the vast audience of baby boomers and millennials. Learn more about how to write your content (even if its always the same) for your audience

Tania Anderson is a senior writer for Bisnow Media, covering technology, associations and nonprofits, and commercial real estate. The DC native's background includes stints at Washingtonpost.com, the Washington Business Journal, Potomac Tech Journal, About.com, and Washington Technology.

Bisnow Media, based in DC and New York and launched in 2007, publishes over 30 e-newsletters covering major cities all over the US and Canada.