Uppersky Podcast

#57: Creating lovable products with Jobs to be Done (JTBD) | Talk with Bob Moesta - Co-architect of JTBD & CEO @ The ReWired Group

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Join us for an insightful conversation with Bob Moesta, a leading innovator and co-creator of Jobs to be Done (JTBD). Bob has helped countless companies succeed by focusing on how customers make decisions and solving their real struggles with empathy.

In this episode, Bob talks about:

  • The origins of JTBD and his journey from a curious child to an industry pioneer.
  • How JTBD helps you uncover what customers really need and build products they’ll love.
  • Practical advice on when and how to use JTBD in your product and sales strategies.
  • Tips for startups on finding the right investors and achieving product-market fit.
  • Insights into combining JTBD with Shape Up for better teamwork and results.
  • His latest book, Job Moves, and why it’s a must-read.
  • Plus, a glimpse into Bob’s hobbies and what keeps him inspired outside of work.

    • Whether you're a founder, product manager, or simply curious about creating meaningful solutions, you’ll leave this episode with actionable ideas and fresh perspectives.

    Stay connected with Bob on LinkedIn: https://www.linkedin.com/in/bobmoesta/

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    Are you curious about what we do at Uppersky? We design digital products for impact-driven businesses, helping startups and innovation teams solve real challenges and create meaningful results.

    You can learn more here:

    • Website: https://www.uppersky.co
    • LinkedIn: https://www.linkedin.com/company/uppersky/
    • Instagram: https://www.instagram.com/uppersky


      • If this sounds like something you need help with, we’d love to connect.

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