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This podcastprovides a comprehensive overview of digital twins in business, explaining that they are virtual representations of physical entities or processes created using real-time data to enable monitoring, analysis, and optimisation. It highlights their relevance across various industries like manufacturing, retail, and healthcare, outlining numerous benefits such as increased efficiency, improved decision-making, and reduced downtime.

The podcast also addresses the significant challenges associated with implementation, including cost, data integration complexities, and security risks, while discussing the future potential driven by advancements in AI and connectivity. Finally, it offers resources for further learning and implementation.