In the highly competitive landscape of cybersecurity, channel marketing should focus on facilitating conversations and building relationships--not pushing agendas. 

Raising awareness among channel partners and end users is only a challenge if your reputation isn't strong

On this episode, I talk about channel marketing with Graham Smith, UK Marketing Lead for F-Secure, a cybersecurity software company. 

What we talked about:

• 3 solutions to channel marketing challenges
• Why listening to channel partners is so important
• How to prove your value without pushing an agenda
• Scaling partner enablement and facilitating conversations

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