Summary

In this episode of Make It Happen, Iyia discusses the essential strategies for new business owners to acquire their first 100 customers. The conversation covers various marketing techniques, including leveraging personal networks, utilizing social media, implementing organic marketing strategies, the importance of email marketing, influencer collaborations, building trust through social proof, and the effective use of user-generated content. Iyia emphasizes the significance of testing different approaches and scaling successful strategies to achieve business growth.

Takeaways

• Don't let others discourage you from your business ideas.
• Start by reaching out to your personal network for support.
• Social media presence is crucial for visibility.
• Engage consistently with your audience on social media.
• Email marketing can significantly boost conversions.
• Influencer marketing should involve multiple partnerships.
• Social proof is essential for building trust with customers.
• User-generated content can enhance brand credibility.
• Paid advertising should be approached strategically and gradually.
• Testing different marketing strategies is key to finding what works.

Keywords

business, marketing, customers, social media, email marketing, influencer marketing, user generated content, paid advertising, entrepreneurship

Learn More about my strategies here: https://www.makeithappen.org.nz/business

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