In this episode, we dive into:

• The psychology of a buyer, specifically the type of buyer you want to attract. (There is a difference!) That means you need to understand how your customer makes a buying decision, and how they weigh the pros and cons of a purchase.
• How to motivate your customer to (literally) buy what you're selling; it's rarely going to be solely about your product features! You need to get down to the "why behind the why", aka what changes your product will actually make on their quality of life, and when they would use your product in their routine. (Hint: you want to highlight this exact moment in your content!)
• The difference between product acceptors, rejectors, and reducers (and which customer subset you want to target)
• How to properly convey the value of your product by not dumbing down your genius; let your expertise speak for itself!

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