In today’s podcast, I have a conversation with bestselling author, Matt Fitzgerald, author of the book, “How Bad Do You Want It?: Mastering the Psychology of Mind over Muscle” Matt is an endurance athlete and writer who has been a student of the sports of running, triathlon and many endurance events for decades. He’s also been studying the limits of human performance in relation to your brain, what you believe, and how you can improve your performance in all parts of your life simply by shifting how you think. Practically, Matt’s advice is universally applicable, whether you’re an endurance athlete, Olympic weightlifter, Gymnast, CrossFitter, weekend warrior, or just interested in peak performance.