In this edition of the AHDB podcast, we hear from Liam Byrne, head of meat marketing at AHDB. Liam talks about the midweek meal campaign, which is a three-year campaign aiming to inspire more people to cook with pork or to cook with pork more often. We also hear from a processor and two producers, who tell us their views on the success of the campaign to date.

We finish up with a quick market update from Tom Forshaw, one of our analysts, who considers why European pig prices might be rising more quickly than here in the UK.

Website: www.lovepork.co.uk

Facebook: www.facebook.com/lovepork.UK

Instagram: www.instagram.com/love_pork

Pick Pork TV advert: www.youtube.com/watch?v=sMJTbFcUjGw

Butchers and farm shop owners, order your free point-of-sale kits from: www.lovepork.co.uk/butchers-kits 

Turmeric pork skewers recipe: www.lovepork.co.uk/recipes/turmeric-pork-skewers-with-supergrain-salad/

Download the full Pick Pork recipe booklet here, or order a printed copy via: [email protected]

Pork Talk market update videos

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