SEO is different in the B2B world to that in B2C. Conversion is lower, keywords have lower volumes, and branding is everywhere. Business Marketing Club Chair Dave Stevens speaks to John Watton, VP of Marketing at Yext to tell us more. Dominic Hawes, Group CEO of Selbey Anderson, and Fran Brosan, Chair and Co- Founder of Omobono, propound some lessons we can take from the covid crisis. And Colin Lewis, Chief Marketing Officer at OpenJaw Technologies, shares some great B2B marketing examples and what he’s learned from them.