I get how HEAVY every post feels when you start marketing your business. “Is this post ‘right’? Did I say the right things to make a sale (without being skeezy???)? Is it good enough to go ‘viral’? Does it make me look like a REAL coach????” When you’re posting from a place of scarcity (aka: putting SO much pressure on every post to make a sale or to validate your business), you start to take the focus off of your clients. And besides the fact that focusing on your clients feels better, serving your clients through your content is what ACTUALLY drives sales. In this episode, I outline my 3-step process for shifting out of scarcity and back into service - so you can start calling in ideal clients and start making consistent sales.