Think Small to Think Big: Developing a Growth Strategy that Works

To say Aistis is an expert in ecommerce growth would be an understatement.

Aistis Matulaitis, the Co-Founder and CEO of Kandy Agency, got into digital marketing when he was just 15 years old. What began as a side hustle turned into a passion. He now channels his digital marketing expertise into Kandy Agency. Kandy Agency helps ecommerce businesses diversify their streams of income, improve customer retention, and increase their revenue to 7 and 8 figures!

We’re very excited to hear Aistis and our podcast host Daniel Budai discuss how to build an effective ecommerce campaign using:

✔️Cost-efficient creative video marketing

✔️Offer testing

✔️Competitor research

✔️A good product-market fit

Research and Brainstorming

Kandy Agency is all about research. Data mining, review mining, competitor mining, the works. This is crucial to those all-important brainstorming sessions where marketing strategists propose different ideas and strategies for their client’s video ad.

Then comes the fun part - the shoot! Kandy Agency chooses their locations, models, color palette - everything, with the client’s buyer persona in mind. When it comes to the final cut, Kandy Agency hones in its focus by referring back to their proposed strategies for edits and re-edits.

Test, test, and test again!

Putting out different video ads is essential to A/B testing. When you don’t know what works best, you’re not going to be able to scale your ecommerce, simple as that.

Kandy Agency A/B tests several video ads per client. When they see what works best, it’s back to brainstorming.

Aistis says the biggest challenge in video marketing is not the shoot itself, or even the editing, it’s entering the first step of the marketing funnel: research. Once you’ve mined your data, narrowed your focus and come up with the best ideas for your videos, the rest is relatively simple. If you’re advertising on Facebook, you’ll get some great data on what works and what doesn’t that you can use to advance your digital marketing strategy.

TikTok vs Facebook

We’re all aware that TikTok is a massively expanding platform. With 1 billion users, it’s no surprise that Kandy Agency has started launching TikTok ads for their clients.

Aistis notes that creating TikTok ads requires a different approach to creating video content on Facebook. For starters, you have more stylistic freedom in Facebook video ads. TikTok ads, on the other hand, have a very distinct style. Keeping up with music trends, for example, is far more important to getting noticed on TikTok ads than it is to Facebook ads. If an ad works on Facebook it’s not going to necessarily work on TikTok, and vice versa.

The plus side to running video ads on TikTok is that all you really need is an iPhone. TikTok favors simple editing already built into the platform.

The Blue Ocean Strategy

Both Daniel and Aistis are massive fans of the Blue Ocean Strategy - creating an uncontested marketing space. Creating and capturing new demand is one of the most effective ways to scale your ecommerce.

One of Aistis’s favorite examples of a product that utilized the Blue Ocean Strategy is the false magnetic eyelash. Magnetic false eyelashes took a popular product (false eyelashes that are glued on) and modified its features. It appeals to people who already wear false eyelashes and to those who don’t because they find them difficult to glue on. By modifying one feature of an already popular product a whole new product was made - one that not only appeals to an existing audience, but also creates an entirely new one.

Aistis and Daniel agree that your product needs to be unique; it needs to be a problem solver, and it needs that ‘wow’ factor for your buyer persona. Kandy Agency it’s all about narrowing focus so that their clients are presented with exactly what works. Your ecommerce strategy should be no different.

Daniel’s best advice? “Dig into your niche as much as you can.” If you try appealing to everyone, you’ll appeal to no one. In other words, scaling your ecommerce is about narrowing your focus.

Digital marketing can seem like an absolute maze of emails, video content, and website optimization, but Aistis assures that these are all strongly grounded in three principles:

“When you have a good product, good content, and a good offer, you have every piece in place.”

We couldn’t have put it better ourselves Aistis!

Make sure to connect with Aistis on LinkedIn and check out Kandy Agency to discover even more ways to scale your ecommerce.

Follow Daniel Budai:

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