Markets now react to headlines in milliseconds. Algorithms scan reports, execute trades, and flood exchanges with activity before most humans finish reading the news. Yet agriculture still moves on a different clock. Crops grow over months, risk builds across seasons, and farmers face decisions that affect an entire year’s income.

In this conversation, Dr. Craig Lemoine sits down with commodity trader Dave Chatterton to explore how farmers manage price risk and how commodity markets evolved from noisy trading pits to high-speed electronic systems. The tools changed dramatically. The relationships and judgment behind them still matter just as much.

Key topics:

• How farmers use futures, options, and marketing strategies to manage price risk before harvest
• The role grain marketing plays in determining a farm’s annual profit
• What changed as commodity trading moved from open-outcry pits to algorithmic markets
• Why information floods markets today and how professionals filter what actually matters
• The growing interest in farmland from investors, family offices, and financial advisors
• Why agriculture remains a relationship-driven industry even as technology accelerates trading

Connect with us!

• Dave Chatterton on LinkedIn
• Strategic Farm Marketing

• Dr. Craig Lemoine on LinkedIn
• Agriculture Focused Financial Planning
• Land & Everything Else YouTube Channel