Humans have been growing cannabis for thousands of years — and on the down low for the last century. As the prohibition era winds down and cannabis cultivation comes out of the shadows, what practices are farmers following? How can technology help increase crop yields? How can consumers be sure they are getting good clean cannabis? We discuss this and more with Travis Merchant of Artemis, and answer why:

• Now that there's finally data available, cannabis cultivation is changing so fast.
• In this broad market, farmers must choose a niche and have clarity of purpose.
• 'Unimpeachable' compliance is so critical.
• Farmers are transitioning from the legacy market to the post-prohibition era.

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