In this episode I’m talking with Gene Hammett of Leaders in the Trenches, a consultancy that helps entrepreneurs and team leaders achieve their goals. During our discussion he shared with me how agency owners can use speaking gigs to reliably generate new business.

Gene was referred to me by our mutual friend, Matt Inglot, and I’m so glad Matt made the introduction because Gene has a great story.

Most people think of speaking in very loose terms. They know that it will “raise their profile” or give them more exposure. It’s something that everybody knows is good to do. But it isn’t clear how it will directly lead to more clients, so it usually gets pushed aside.

Gene has personally seen that, with the right approach, speaking can directly lead to new business, and today he works with agency owners to help them do exactly that.

In this interview, Gene shares the exact framework and process he uses to help his clients land their first speaking gig and dramatically grow their business. One client of his has earned over $800k from a single speech.