What happens when we neglect to listen to our customers? How can this skill help us close more deals?

When salespeople actively listen to their prospects, it helps build rapport and trust. By demonstrating genuine interest and understanding, sales professionals can establish a positive connection with potential customers.

In this episode, I talk about a fundamental skill for salespeople, which is listening.

Learn more about this topic and make sure to take notes and apply it to your sales conversations.

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