HOW DO YOU FIGURE OUT THE RIGHT MESSAGE FOR THE RIGHT PERSON?                                                                                                                                         

Saying tailoring your message based on their personality is easier said than done for most sellers. However, Collin explains that it’s not as complicated as you think. It all comes in two steps, leaving your default in writing behind, and knowing yourself first to know who would be compatible with you. Collin has more up his sleeves so stayed tune on this latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

COLLIN: THE PROBLEM WITH YOUR DEFAULT

“The challenge a lot of sellers have is that they always default to their own style. If they were on the other side of the table, if they were a buyer, they're going to sell the way that they would want to buy, and that's only going to work if you're selling to people that have exactly the same personality to you.”

COLLIN: KNOW YOURSELF FIRST

“I always say the best place to start is self-awareness, know yourself. Because if you know yourself, then that's gonna give you a pretty good indicator of maybe identifying other people that are like you. If you think about it, if you're a seller, and you're listening to this podcast, there are probably prospects that you just feel like, things were just a little easier, and you jive with them. And that's because you are compatible, you probably had a lot of similarities”

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Mark McInnes | Sales Development As A Service | Sales-Dev.com

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