GTM Made Simple

573. How Do You Earn the Right to Do Business with Your Prospects?


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Think always of your prospect’s challenges, not your solution.

If you want to see a company that’s learned how to put their prospects’ challenges first, listen to today’s episode of the Flip My Funnel podcast. We spoke with Michael McCunney, Vice President, Marketing at Revenue Analytics

Michael and I talked about why marketers need to speak their prospect’s pain and sometimes tell them no.

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GTM Made SimpleBy Sangram Vajre

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