In today's show Vissla CEO Paul Naude joins us to discuss how the consolidation of major surf brands is affecting surf culture, how the licensing operational model can threaten retailer's long term viability, why now is a fertile opportunity for growth for independent brands and retail, and why the consumer wields influence through the power of their purchasing. Recorded live at the SIMA SUPER SUMMIT at the Rivian Theatre on Wednesday, October 15, 2025. Enjoy!