B2B Revenue Acceleration

58: Acquisition: How to Adapt w/ Varun Kohli


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Acquisitions: You don’t have to tell everyone. You shouldn’t tell everyone. But what should you do?

On this episode, I sat down with Varun Kohli, Co Founder and Chief Business Officer at MachEye, to talk about surviving acquisition.

What we talked about:

  • Maintaining professionalism during transition
  • Whether it’s more advantageous for startups to be absorbed or remain autonomous
  • The 3 things you should do to discover the most opportunity during transition
  • When to stay and when to run
  • Understanding how to leverage transition from a marketing perspective

To hear this episode, and many more like it, you can subscribe to The B2B Revenue Acceleration Podcast.

 

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