Adele Archer is the CEO of Eterneva, recently backed by Mark Cuban of Shark Tank. Eterneva celebrates the lives of remarkable people and pets by turning their ashes into diamonds.Highlight:Adele's personal story of coming up with EternevaWhy customer experience is everythingHelping people through the grieving processHow Eterneva has changed a customer's life through grief wellness journeyThe science behind the diamondMaking the industry more transparentEngagement diamonds from carbon in hairChanging the culture around death, grief and remembranceTime Stamp:[02:00] Death of Adele's mentor[05:00] Dealing with changing customer behaviour[06:30] Marketing to people going through grief[10:00] Physical process of extracting the carbon[12:00] Homecoming[13:45] Challenge of running Eterneva[15:30] Changing the diamond industry[23:00] Dying well is becoming a key part of the wellness trend[24:00] Pitching to Mark CubanUseful link:Eterneva (https://eterneva.com/)Go to ImpactHustlers.com (https://www.impacthustlers.com/)Visit FastForward 2030 (http://fastforward2030.com/) and Real Changers (https://www.realchangers.com/)Impact Hustlers is hosted by Maiko Schaffrath, connect on Linkedin (https://uk.linkedin.com/in/maikoschaffrath/en) and Twitter (https://twitter.com/maikoschaffrath)This podcast is produced by Woon Tan of Podcast Publishing (http://podcastpublishing.help/)

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