Clement Ledormeur, General Manager at 31TEN speaks with Matthieu David about the digital agency and technology in China. In this episode, Clement talks about WeChat marketing includes mini-programs and mini-games. He also explains the difference between UX and UI frames and introduces the loyalty program of the company.

Highlights of this episode:

1:29 What’s the size of the company

3:38 Why do big companies need outside agencies to help them to use WeChat Platform

6:18 What frames and languages does the company use in China on WeChat mini programs

8:56 Where does the company apply their solutions to

10:38 What does the company do with UX and UI testing in the Chinese context

18:00 What’s the difference of the company’s UX and UI frames

19:40 The different segments the company has been working on and specific cases

21:10 The story of the mini games

22:57 The objective of the mini games

24:20 What’s the partnership

25:05 What has to be developed to adapt to a game on WeChat

26:38 The loyalty program of the company

29:31 The sales improvement of the loyal program

35:45 How does the company build their white papers

38:05 What are the best sources to stay up-to-date

39:00 The 31TEN network

More about 31TEN: http://www.31ten.network

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