If you’re plagued by the thought, “Does my marketing make me look like a REAL coach?” let me give you a quick piece of advice - your marketing doesn't need to look "legit" to make sales. Branding can be a HUGE distraction at the beginning of your business because you don’t need an aesthetic presence to make sales. You simply need content that addresses your clients’ NEEDS. In this episode, I share the basic rules of crafting content that serves AND sells. So if you’re stressing out about making your feed pretty, I hope this episode gives you some relief and encourages you to start helping your clients with what you have RIGHT NOW.