Charter School Insider: Lessons from the Nation's Top Charter School Operators

# 58 Changing the culture of enrollment operations featuring Yoni Samuel-Siegel


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Enrollment isn’t just about filling seats—it’s about building a culture where every staff member understands their role in sustaining and growing a school community.

In this episode of The Charter School Insider Podcast, host Daniel Casselli sits down with Yoni Samuel-Siegel, Chief Operating Officer at Prospect Schools in Brooklyn, NY. With 25 years in education, Yoni shares how Prospect shifted from relying on word-of-mouth enrollment to building a structured, data-informed culture of recruitment and retention.

From creating seamless family experiences to introducing CRMs like HubSpot, Yoni unpacks how Prospect Schools aligned operations, leadership, and community to achieve double-digit enrollment growth. If you’re a charter school executive wondering how to transform your enrollment strategy into a network-wide movement, this episode is for you.

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Charter School Insider: Lessons from the Nation's Top Charter School OperatorsBy Presented by BuyQ