Cloud migration and advanced analytics are redefining how businesses leverage data, enabling shifts from traditional product sales to innovative service models. However, moving to the cloud brings its own set of challenges—cultural, technical, and strategic. How can companies navigate this transformation while ensuring data quality and maximizing ROI? Joining us to share insights is Stefan Lautenschlager, Head of Business Intelligence and Analytics at NETZSCH, a mid-sized German manufacturing company embracing the cloud to unlock new opportunities.