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What does it really cost to decorate a short-term rental?

If you own more than one STR, furnishing stops being a design question and starts becoming a business decision. And yet, most cost estimates floating around the industry are either incomplete, unrealistic, or based on one-time emotional purchases.

In this episode, Cara breaks down real, start-to-finish furnishing costs for an STR living room, using the two tiers she relies on in her own work:

• Revenue-Optimized — the repeatable, portfolio-friendly standard

• Revenue-Elevated — a selective step-up for higher impact (without luxury risk)

You’ll learn:

• What a $5,000 vs $8,500 STR living room actually includes

• Why Cara does not recommend true luxury or custom furniture for most STRs

• Where upgrading makes the biggest difference in photos and guest perception

• How to think about durability, replacement, and long-term cost across multiple properties

This episode is for STR owners who want their spaces to look great and perform well over time — without creating maintenance headaches or unnecessary replacement costs.

Because in short-term rentals, everything breaks eventually.
The goal isn’t just beautiful spaces — it’s spaces that pay you back.