In this episode of Healthy Careers, host Maddie Traylor interviews John DeLucchi, CEO and Co-founder of HURT! Coach, about a game-changing innovation in musculoskeletal (MSK) care. With a background in physical therapy and a passion for performance coaching, John shares how HURT! Coach is redefining injury recovery through personalized, accessible, and tech-driven solutions.

Learn how the HURT! App aims to bridge the gap between injury, rehab, and long-term performance, empowering patients, physicians, physical therapists, and health systems alike. From integrating fitness coaching to navigating payment options outside traditional insurance models, this episode is packed with insight for anyone focused on modern MSK care, digital health innovation, and patient-centered solutions.

Whether you're a CEO, COO, clinician, startup founder, recruiter, or patient, you’ll walk away with fresh perspectives on how technology can reshape recovery, prevent care gaps, and elevate outcomes.Key Takeaways:

• MSK care is evolving fast. HURT! Coach fills critical gaps in patient support between clinic visits and long-term recovery.
• Technology enhances patient outcomes. The app uses real-time coaching, telehealth, and tailored care plans to optimize results.
• Access is key. With multiple payment options—including cash-based and employer models—HURT! Coach aims to serve more people, faster.
• Provider and patient empowerment. From PTs to surgeons, the app creates a seamless workflow for better patient handoffs and collaboration.
• Entrepreneurship in healthcare is rising. John’s journey shows how clinicians can lead innovation when they combine industry insight with tech-forward thinking.

Episode Highlights:

00:41 Meet John DeLucchi: From Physical Therapist to Health Tech Innovator
01:31 The Origin of HURT! Coach and Market Need
02:58 Key Use Cases: From Acute Injury to Long-Term Coaching
08:00 Personalized Care Paths and Accessible Payment Models
14:37 Vision for Expansion: Scaling Nationwide and Beyond
25:41 John's Career Advice for Healthcare Professionals and Entrepreneurs
28:40 Wrap-Up and Call to ActionKeywords:

MSK-focused healthcare providers,
Private practice owners & administrators,
Insurance professionals & value-based care strategists,
DPC & concierge medicine innovators,
Healthcare recruiters & consultants,
Patients navigating injury & recovery,
MSK coaching,
Musculoskeletal care innovation,
Orthopedic app,
Healthcare technology startup,
Digital health platform,
Physical therapy tech,Connect with John DeLucchi:

• LinkedIn: John DeLucchi
• Follow HURT! Coach on LinkedIn for updates: HURT! Coach