Shaming is a form of social control. When a person violates the established norms of their community, the group may respond by condemning, avoiding and ostracizing the ‘guilty’ person. In this edition of the Aidan Project, Aidan examines public shaming in 18C London - where the guilty were placed in the pillory and pelted with various objects, including dead cats - and compares this to social media shaming. Is the treatment meted out on Twitter in 2017 little better than a 1717 stint in the pillory?