Do you ever find yourself watching a video on YouTube from your favorite creator, only to find that—as the video plays—it slowly dawns on you that the whole story arc of the video was simply a pretense for a sponsored product promotion? Sucks right? Because as a content creator, if you lose the trust of your audience, what do you have? Nothing. Let’s talk about that. Also: I only use Rollings Reliable Baking Powder. 😜