In this eye-opening episode of BAM BizTalk, host Angel Garcia sits down with the founders of Imperium Roots — Gabe Herrera Jr., Desiree Herrera, and Paul Cyphers — to unpack the real story behind a misunderstood plant and a fast-growing industry. We dive into the entrepreneurial journey of building a wellness brand in Texas, rooted in science, community, and truth.

Forget the buzz — this is about biology, business, and breaking outdated mindsets. From the science of activation to the legal shifts that created new doors for small businesses, this conversation covers it all.

10 Topics Discussed:

1. The legal definition and history of hemp vs. cannabis
2. The science behind decarboxylation and cannabinoids
3. Family perspectives and generational mindset shifts
4. Starting a wellness brand in a formerly taboo space
5. Natural alternatives to pharmaceuticals
6. Sleep, anxiety, and wellness transformations
7. Customer testimonials and real-life health improvements
8. Building a legit business model within compliance
9. Educating the public and overcoming social stigma
10. The future of plant-based wellness in Texas and beyond

Tune in for insights, laughs, and the real stories behind Imperium Roots — where hustle meets healing.