Let’s be honest, most “elevator pitches” feel awkward, forced, and forgettable.

In this episode of Aligned and Prosperous, Deborah Stellingwerff and Tracy Lundell reframe the entire concept of how you introduce yourself in business. Because the goal isn’t to memorize a script, it’s to communicate your value clearly, confidently, and in a way that actually connects.

You’ll hear:

• Why traditional elevator pitches often fall flat
• The difference between being too vague vs. too detailed
• A simple structure for sharing what you do with clarity and confidence
• How storytelling transforms your introductions into real connection
• Practical ways to refine and practice your message so it feels natural—not rehearsed

If you’ve ever stumbled over “So . . . what do you do?” this episode will help you answer in a way that positions you as a leader, not just another service provider.

Because when you can clearly communicate your value, everything in your business gets easier.

And, as promised. Here’s the framework:

I am ____________________ I know why ________(insert the problem you solve and for who). I ___________________________ (Make a statement about how you solve the problem).