experience as an event organizer, and over the years, he has noticed that some

companies tend to use their speaking opportunities during sponsored events to

deliver sales pitches, which often end up frustrating the audience. This missed

opportunity could have been used to build trust and establish relationships

with potential customers.

discuss why this happens and explore strategies for maximizing the value

of event sponsorships. We'll be hearing both positive and negative examples of

conference sponsorships, from preparation to activation and gain insights into successful event sponsorship

strategies.