The AI with Maribel Lopez (AI with ML)

58. The AI Advantage With Liz Centoni: How Cisco is Making Customer Experience Hyper-Personal


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Guest Profile

Liz Centoni brings over 25 years of experience at Cisco where she currently leads a team of 20,000+ people dedicated to helping customers maximize the value of their technology investments. She also serves on the boards of Mercedes-Benz and Workday.


Episode Highlights


Cisco's Unique Position in the AI Landscape

  • Liz outlines Cisco's three-pillar approach to AI:
    1. Investment in back-end AI networks with hyperscalers
    2. Enterprise deployment of secure AI use cases
    3. Meeting increased capacity requirements for both private and public front-end cloud networks
  • Recent partnership with NVIDIA to accelerate AI adoption and simplify building AI-ready data centers


Transforming Customer Experience

  • Vision for customer experience: personalized, proactive, and predictive
  • Goal: Make every customer "feel like they are our only customer"
  • Leveraging data across tech stacks to break down silos and deliver proactive experiences
  • Using AI to reduce cognitive load and workplace friction for employees


AI Renewals Agent: A Case Study in Predictive AI

  • Jointly developed with Mistral AI and announced in February 2025
  • Consolidates data from 50+ signals and sources (both structured and unstructured)
  • Provides real-time sentiment analysis by incorporating customer support data
  • Expected to reduce time spent on renewal proposals from 40% to less than 5%


The Future of Agentic AI

  • Moving from AI as a tool to AI as a teammate
  • Current focus on assisting and augmenting tasks, not replacing roles
  • Human oversight remains critical for complex customer networks
  • Evolution from reactive to proactive customer care


Impact on Jobs and Work

  • Expectation that everyone needs baseline AI skills
  • Historical pattern of rebalancing versus complete replacement
  • Focus on using AI to eliminate busy work and reduce cognitive load
  • Importance of emotional intelligence and empathy in areas where AI still falls short


Closing Thoughts

Liz's definition of success: "Customers walk up and say, 'You really know me better than I know myself'... and they feel they can't live without three things: Cisco's security, Cisco's networking portfolio, and Cisco services."

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The AI with Maribel Lopez (AI with ML)By Maribel Lopez

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