Understanding the demand signal is one of the most important and powerful tools to deliver value to your business and your client. In this episode, we speak with Pawel Jonczy, Global Supply Chain Director - Feminine Care of P&G about his passion: Demand Sensing. Pawel shares with us effective techniques to use Demand Sensing in creating business value. We hear about Pawel’s experience in making Demand Sensing work for his division at P&G.