WIT Podcast Whatever It Takes

58. Why Some People Never Quit (And Others Always Do)


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What keeps someone going when motivation fades?

In this episode of the WIT Podcast, Brandon opens up about the real reason he never slows down — a place he refuses to ever return to.

After recently speaking inside a prison he once lived in, Brandon shares what it felt like to walk back into a cell — not as an inmate, but as a man with freedom, purpose, and perspective. That experience reignited what he calls "the burn": the internal fire that comes from knowing exactly what you're running from and what you're running toward.

This conversation dives into:

  • Why success should become your new floor, not your ceiling

  • How owning your past turns pain into fuel

  • Why discipline beats motivation every time

  • The danger of living in results instead of controlling what you can

  • How secrecy keeps you stuck — and ownership sets you free

  • Why everyone has a "prison," even if they've never been locked up

If you've ever wondered why some people keep pushing while others tap out — this episode will force you to look inward.

This isn't about hype. It's about ownership, discipline, and refusing to go backward.

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WIT Podcast Whatever It TakesBy Brandon James & Jon Paramore