In this Writing Wednesday episode, we are talking about why as a writer you need a website. This is the first thing I tell my writing coaching clients that they need to do, because it is very important to have a home base for your online writing business! A website also makes it easy for the client to say 'yes'.

Why Do You Need a Writing Website?

Building a professional website for my writing business has by far been the most important investment I have made in furthering my freelance writing success. It really helps you identify with not only yourself that you are a professional writer, but it also is social proof to your clients that you are a committed writer.

A writing website:

• Builds your credibility as a writer
• Shows off your writing expertise
• Gives you authority in your niche

Without a writing website, clients may not take you seriously or they may be worried you are a new writer and may not deliver the content they need.

Freelance Writer Website: How to Become an Expert & Attract Clients Read More » What Needs to Be on My Writing Website?

To have successful writing website you need the following items:

• Purchase a custom domain name
• Invest in simple website layout – this makes it easier for your client and yourself!
• Clearly address your ideal client on your homepage
• Keyword optimize your website with keywords related to your writing niche
• Add personality – talk in the language you write in and lifestyle pictures so future clients 'get to know you'
• Make your about page more about who you help and how you can help them
• Showcase your writing portfolio to build authority
• Add testimonials for social proof
• Include your contact information – not a contact form! Include your professional email and how clients can get ahold of you

A writing website show authority, authenticity and most importantly allows you to control your online branding while helping prospective clients learn more about your writing style.