Mobilising your workforce to promote your organisation is a risk. Mistakes happen. So how to avoid them? What is best practice employee advocacy? B2BMarketerDaveStevenstalkstoSarahGoodall,Founderof Tribal Impact about how to address the challenge.

 Heather Heefner, Principal at Dart Studio, shares some story-telling best practice.

 And Head of Marketing at the UK Deals Practice of PwC David Nelson and Head of EMEA Marketing at Crown Worldwide Group Oyinda Bishi share their thoughts on how to recover from the covid crisis.