Nichole Daher, founder of Success on the Spectrum, shares her personal connection to Autism and her journey of starting the first ABA therapy franchise in the US.  Nicole emphasizes the need for emotional connection with customers, good ABA professionals, and building trust with parents.

Nicole shares how she differentiates her clinics from schools or other forms of Autism therapy and emphasizes the need for passion and dedication in running a successful franchise and aligning with franchisees who share her mission.

Takeaways

• Starting a business often arises from a personal need or frustration with existing solutions.
• Building trust and emotional connection with customers is crucial for success.
• Navigating insurance can be challenging, but perseverance and learning from mistakes is vital.
• Recruiting and retaining skilled professionals is essential for the success of a clinic or business. ABA therapy focuses on teaching skills that will impact the lives of individuals with autism rather than focusing on irrelevant tasks.
• The public school system often lacks the resources and structure to provide individualized attention to children with autism.
• Franchising can be a successful way to expand a business and make a greater impact on the lives of children with autism.
• Passion and dedication are essential qualities for franchisees in the autism therapy industry.

Connect with Nichole:
LinkedIn: https://www.linkedin.com/in/nichole-daher-b9b30150/
Website: SUCCESSontheSPECTRUM.com