<a href="https://www.linkedin.com/in/ACoAAAYLWCwBajDLTN7QkuQugYU_h08b3ZHiu8c" rel="noopener" target="_blank">Melanie Deziel</a>, author of "Prove it," joins me on this episode of "The Business Storytelling Show" to discuss the topic.  How do marketers prove that what they are saying is true? Let's find out.  
Grab a copy of Melanie's book here: <a href="https://amzn.to/3RoSYUR" rel="noopener" target="_blank">https://amzn.to/3RoSYUR</a>
Don't miss these episodes:
<a href="https://www.listennotes.com/podcasts/the-business/415-how-to-trust-your-XyYmAL_7Hrw/">How to trust your intuition</a>
<a href="https://www.listennotes.com/podcasts/the-business/494-how-to-involve-tV7xvE4qX1_/">How to involve executives in your content strategy</a>
<a href="https://www.listennotes.com/podcasts/the-business/513-how-to-make-your-social-J6vB5ZwRhUi/">Making your social proof trustworthy</a>

Melanie Deziel, author of "Prove it," joins me on this episode of "The Business Storytelling Show" to discuss the topic. How do marketers prove that what they are saying is true? Let's find out. Grab a copy of Melanie's book here: https://amzn.to/3RoSYUR Don't miss these episodes: How to trust your intuition How to involve executives in your content strategy Making your social proof trustworthy

<a href="https://www.linkedin.com/in/ACoAAAYLWCwBajDLTN7QkuQugYU_h08b3ZHiu8c" rel="noopener noreferrer">Melanie Deziel</a>, author of "Prove it," joins me on this episode of "The Business Storytelling Show" to discuss the topic. &nbsp;How do marketers prove that what they are saying is true? Let's find out. &nbsp;
Grab a copy of Melanie's book here: <a href="https://amzn.to/3RoSYUR" rel="noopener noreferrer">https://amzn.to/3RoSYUR</a>
Don't miss these episodes:
<a href="https://www.listennotes.com/podcasts/the-business/415-how-to-trust-your-XyYmAL_7Hrw/" rel="noopener noreferrer">How to trust your intuition</a>
<a href="https://www.listennotes.com/podcasts/the-business/494-how-to-involve-tV7xvE4qX1_/" rel="noopener noreferrer">How to involve executives in your content strategy</a>
<a href="https://www.listennotes.com/podcasts/the-business/513-how-to-make-your-social-J6vB5ZwRhUi/" rel="noopener noreferrer">Making your social proof trustworthy</a>

581: How do modern marketers earn trust? A chat with Melanie Deziel

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.

A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. 

Guests have included:
Joe Pulizzi
Michael Brenner 
Kristina Podnar 
Scott Brinker
Seth Godin
Barry Schwartz
... and more. 
Produced by Trappe Digital LLC.

Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

Business

Marketing

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

Share 581: How do modern marketers earn trust? A chat with Melanie Deziel

Sign up to save your podcasts

581: How do modern marketers earn trust? A chat with Melanie Deziel

581: How do modern marketers earn trust? A chat with Melanie Deziel