In today's show surf biz stalwart Randy Hild details the various false starts at Roxy prior to the inception of their industry-disrupting female boardshort, the tension between scaling and brand authenticity, which parts of the Golden Era were fake and inflated, how a serendipitous Swap Meet discovery led to him becoming an inadvertent surf history archivist, and why 1953 Makaha would be his ultimate time travel destination. Enjoy!