What happens from your client’s perspective after the contract is signed? What is your onboarding process like?  What do you do to stay connected to the client, aside from presenting deliverables? 

Are you working to continue your relationship with them in the future – as a renewal with a long term contract or as a potential referral partner?

Often we focus on the client journey, beginning with how you first get seen by a client and ending with a signed contract and payment. 

This longer view is the “The Client Lifecycle.” 

It has many different stages and each stage can have a massive impact on your business. 

Today I'm joined by $ix Figures Lab coach, Elizabeth Cook, as we explore the many stages of client interaction.

 

 

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This episode was first published at BizChix.com/586.