Google has announced that it’s buying wearable company Fitbit for $2.1 billion. The move comes as the company eyes up a piece of the crowded market for fitness trackers and smartwatches.

Google has announced that it’s buying wearable company Fitbit for $2.1 billion. The move comes as the company eyes up a piece of the crowded market for fitness trackers and smartwatches.

587: Google Buys Fitbit for $2.1 Billion

The eCommerce Minute is your weekly dose of eCommerce, tech and retail news, with your hosts John Suder, Bart Mroz, and Brittany Blackman. The show is a production of SUMO Heavy, an eCommerce consulting firm with offices in Brooklyn, NY, and Philadelphia.

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587: Google Buys Fitbit for $2.1 Billion

587: Google Buys Fitbit for $2.1 Billion